Markets and Brand
Branding and Market Positioning
Craft traditions presented as authentic contemporary products with cultural value.
Two products of equal quality sell at different prices because of what the buyer knows about them. Origin, material, technique, community, hours of work. Craft carries all of this and usually communicates none of it.
White Lotus Crafts helps artisan enterprises build identities around their traditions, regions, materials, communities and products.
What we do
- 01 Brand strategy and identity
- 02 Product naming
- 03 Craft storytelling
- 04 Packaging
- 05 Catalogues
- 06 Product photography
- 07 Buyer presentations
- 08 Websites
- 09 Social media
- 10 E commerce presence
- 11 Exhibition displays
- 12 Point of sale material
- 13 Digital marketing content
The outcome
A price the buyer understands, because the story behind the product finally reaches them.